Pakistan has taken a major step toward a cashless future with the launch of the country’s first Cashless Bazaar in Islamabad. The initiative is part of the Prime Minister’s plan to shift the country toward digital payments and reduce dependence on physical cash. The project is led by the Capital Development Authority (CDA) in partnership with Zindigi powered by JS Bank. Officials inaugurated the digital marketplace at H-9 Sunday Market, one of the busiest commercial areas in the capital.
The event was attended by CDA Chairman and Chief Commissioner Islamabad Muhammad Ali Randhawa, Chief Officer Zindigi Noman Azhar, MCI Chief Dr. Anam Fatima, Member Finance Tahir Naeem, and senior representatives from the State Bank of Pakistan. The new system allows both merchants and customers to make instant digital payments through Raast QR codes using any banking app. Officials said the shift will improve transparency, speed, and safety for shoppers and vendors.
The H-9 Sunday Market attracts thousands of visitors every week. It is known for low prices, diverse stalls, and easy access for residents. The introduction of digital payments in such a crowded space marks a major change in how citizens interact with financial services. Merchants can now receive payments without cash handling, and customers can shop without carrying money, making transactions faster and more secure. This setup supports Pakistan’s digital transformation and strengthens financial inclusion.
Speaking at the launch ceremony, Randhawa said the Prime Minister’s vision of a cashless Pakistan will support long-term economic growth. He added that Islamabad is leading the shift and will soon have more digital zones across the city. He noted that Raast QR codes have been deployed in key markets and that the capital is becoming a model for digital payments nationwide. His remarks reflect the government’s push to modernize public services and reduce reliance on traditional cash systems.
Noman Azhar said Zindigi aims to build strong public–private partnerships that support financial innovation. He shared that the company will continue to help create a digital ecosystem that offers secure and simple payment experiences. Officials from the State Bank also praised the move and said it aligns with Pakistan’s broader goals for a modern financial system. Global trends show similar shifts toward digital markets, as covered by sources such as BBC, Dawn, and Wikipedia.
In my view, launching the Cashless Bazaar is more than a symbolic step. It shows that digital adoption is possible at the public level when the right support and technology exist. It may also help small traders grow faster by reducing cash-related risks and offering better financial access. If expanded nationwide, this model could reshape Pakistan’s payment landscape in a meaningful way.
Published by: Business Desk | The Hub of Info
